Have you questioned why your vacation rental properties aren’t seeing an increase in bookings?
Before advertising your rental properties on vacation rental sites such as Airbnb, HomeAway, or Booking.com, it’s imperative you have professional photos taken of the properties’ exterior and interior. Professional photos will give the renters a positive first impression of the property.
Images should not be of poor quality, i.e., they should not be blurry, dark, or visually unappealing. Does a renter really need to see a picture of the mildewed shower head? Poor quality and unappealing images have a negative impact on the renter’s view of the rental property; this has caused many property management companies, agents, or homeowners to see a decrease in bookings.
The more you invest in the quality of your properties, the higher the likelihood the renter will have a greater appreciation for your devotion and involvement of presenting a visually appealing home to all potential guests.
Professional photos go hand-in-hand with the price range of the rental property. If the price range matches the quality of the home, the renter is more like to agree to pay that price. Capturing quality photos of the upgraded appliances, furniture, flatscreen TVs, overall amenities such as a pool, hot tub, or movie room adds as a bonus. Even more so, including a few photos of things to do around the location of the home, for instance, local restaurants, shopping centers or malls, grocery store or markets, and if the properties location is nearby the beach or perhaps hiking trails, you will have a more significant opportunity of enhancing the potential guest experience.
Don’t worry about micromanaging your professional photographer. They’ll take care of the staging, remove any unwanted clutter or artifacts from the photos, and highlight all the selling points of the home. They are professionals in the sense of stage, lighting, and knowing the best angles, while taking photos of the rooms best features and overall character. Oftentimes, photo quality suffers when photographers feel they are limited in scope to your specific requests – let them flex their creative muscles!
The cost of having professional photos taken depends on various factors, such as the size of the home, location, photographer’s experience, and possibly travel expenses. The cost of professional photos may range from $150 to $2,000 or more. It’s essential you do your research to find the most suitable photographer to fulfill your vision and at a reasonable cost within your budget.