One of the greatest methods of getting to know a customer is through in-depth conversations. During a conversation with Katie Reidel a valued CiiRUS customer and the founder of Reservation on the Guadalupe, I gained insight into the Property Management Company and how it came to be.
Katie has been a real estate broker since 2003. In 2009 she landed in the Vacation Rental industry after undertaking a project to construct treehouses along River Road, which winds along the Guadalupe River in New Braunfels, Texas. These treehouses were well-received and would become a staple of the local area.
Katie and her team had found their niche. After a while, the treehouse construction project shifted to also include Tipis. This decision was made to optimize the economic efficiency of the business model. Now, being a busy single mom, Katie focuses on the uniqueness of her inventory to attract happy clients.
Through our conversation, Katie mentioned that she had given her complex the apt title of a “tipi resort”. After more details, it became clear why she’d used this title. The 8 tipis are in a semicircle surrounding the treehouse which serves as a game room or common area. All Tipis come fully equipped with every feature you could think of: including A/C and heat, a private restroom for every unit, comfortable beds, kitchenettes – and even WIFI!
Evidently, the close proximity and intimate surroundings bring guests together by the end of their stay. People who started the weekend as strangers end the weekend as friends! This is the kind of magic that exemplifies what is possible by staying in vacation rental properties.
Lately, Katie enjoys learning about all the potential means of marketing her properties to various channels. Previously, she had not been as involved in advertising her inventory. Now that she is at the forefront of that end of the business, she believes using CiiRUS’ channels opened her eyes to a whole new world of potential booking sources.
I have full confidence that this Management Company is on the right track and is keeping the pace in a competitive cottage industry where best practice is constantly evolving.